LRMG Performance Agency

Consumerization of HR: Give them the retail experience!

Posted on April 19, 2018 by: Anton Cabral, Partner and Managing Executive at LRMG Digital

In a world where companies compete with advertising, news, infotainment, social feeds and memes for their employees' attention and affection, curated digital learning paths can provide the consumer-style experience your employees are looking for in Learning.

How do organisations motivate their employees to make time for learning, and encourage them to engage with knowledge that’s essential for career success when they’re already overwhelmed with information and short of time? It’s a challenge that innovative employers and human resource departments are tackling head on with the development of on-demand digitally-enabled learning paths.

 

Digitally-enabled learning paths

Recent pop culture reporting has led us to believe that the human attention span has decreased to approximately eight seconds, marginally more than that of a goldfish. But while the research is somewhat flawed and questionable, it brings home a message: we face a daily barrage of news, data, facts, gossip, information, infotainment, RSS feeds, blog posts, memes etc. – information exposure that leaves us more distracted than ever before.


If we think about it, how much time can an employee really take out of a busy week to attend a day-long training programme? If you’ve been in seminars and conferences lately, you’ll know that most people are keeping one eye on the speaker, and the other responding to e-mails: productivity must go on.


In time-pressured environments where learners aren’t always able to attend in-person lectures and classes, learning systems need to be more flexible and accessible when they are needed. This is where the introduction of digital learning paths is set to revolutionise the way Learning Management Systems (LMS) of the future deliver essential training.


The creation of new learning paths – digital learning paths – that seamlessly connect learners with formal, informal, internal and external content, while giving them an element of control over the time, place, path and pace of training, is the ‘new black’.

 

Mobile devices are the new classrooms

Internet-enabled devices are a powerful tool for quick, on-demand, point-of-need instruction for those requiring information on the job, and on the go. This is why digital learning pathways are so successful – they deliver a new blend of elements: various modalities, formats and solutions that cater to the needs of users. As a result, employees are no longer constrained by time and place – they no longer miss out on opportunities to learn.

 

However, for a progressive digitally-driven LMS to be effective, it needs to be about more than offering just data and facts. Gone are the days where it was acceptable to deliver training material solely via PDFs or PowerPoint decks. Nowadays, employees expect the same slick sophistication of design that they experience as online customers outside the workplace.

 

Boring content is a no-no
Attention to the curation and presentation of digital learning content is essential. Whether instruction is delivered through a mix of articles, video clips, interactive quizzes, text, animation, gamification, live streaming, web tutorials, adaptive software and the like, it needs to be crafted to warrant a willing return by users, time and time again. High-quality digital training materials – be they micro-learning nuggets of knowledge, or deeper level macro-learning – need to knock the user’s socks off!

 

One-touch content discovery
The Internet has made information more readily available than ever before, and it’s another aspect that needs consideration in the design of an effective LMS. It’s important to acknowledge that not all information sourced online is equal in quality or reliability (cue: fake news). For knowledge workers who regularly engage in online content discovery, the development of a learning experience platform (LXP) that aggregates relevant content to reflect the company’s point of view is invaluable, particularly when it is structured in a way that can be accessed at the touch of a button. As an example, with a slick LXP, organisations are able to educate and train their people through a broad mix of SCORM (Sharable Content Object Reference Model) compliant learning, and external assets like TED Talks which are only a click away.

 

Great gains all round
The key to designing effective digital learning paths for employees lies in creating and curating content that is engaging, accessible, reliable, and relevant to users. When organisations provide their workforce with growth opportunities through training, employee satisfaction and loyalty are also positively impacted. Apart from boosting their time to proficiency, they’ll also be driven to support the business on its path to succes.

 

Anton Cabral is Partner and Managing Executive at LRMG Digital. Connect with him on LinkedIn.

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