LRMG Performance Agency

How to build user adoption into the blueprint of your learning management system

Posted on August 14, 2018 by: Jenny Senneck, Partner and Managing Executive: LRMG Talent

Technology continues to change the learning environment. Learning platforms need to curate and deliver the right content to the right user, in their preferred method of learning, when and where they want it. But all the best technology and relevant content in the world won’t make a difference if people don’t use it. User adoption has to be built into the Learning Management System (LMS) strategy.

In today’s ever-changing, highly-competitive, techno-driven world, building a learning culture that genuinely harnesses improved performance is paramount to creating a competitive advantage.

As with every other business, technology advances have transformed the learning environment, enabling highly customised platforms that curate and deliver the right content to the right user, in their preferred method of learning, when and where they want it. However, all the best technology and relevant content in the world won’t make a difference if people don’t use it.

At LRMG, we believe adoption sits at the heart of creating a high performing learning culture. And contrary to popular belief, adoption plays a critical role from the outset – influencing the design and development of the platform, implementation and ongoing usage. By continually measuring adoption, we can unlock innovation and identify improvements.

With an outstanding track record in creating e-learning platforms across industries and companies, LRMG has developed a dynamic two-fold approach.
First, we identify what jobs the learning platform needs to do. We look at this through the multidimensional lens of the functional, emotional and social aspect of the job. By doing this, we are gearing the platform for what works for users, which in turn drives adoption.

An excellent example of this would be a learning platform we created for a telecommunications company with 30 000 employees spread across 23 countries and countless more locations. The company was looking to create its first e-learning platform.

From a functional point of view, they wanted to move away from classroom learning, reduce costs, improve efficiency and reach more employees.
To connect with our users on an emotional level, in-depth research and analysis were done to identify relevant user profiles. Working with our partner Skillsoft, we developed an extensive range of 4 500 online learning assets, designed to ensure compliance and practical job knowledge.

From a social perspective, we identified the need to provide learning in multiple languages, which would not only improve adoption but enhance learning success.
During implementation and in collaboration with the company’s marketing department, we developed a highly customised campaign that walked users through the registration process, mapping course content to individual competencies and personal development plans as well as to the company values. The results achieved were exceptional, with 42% of all employees logging in in the first three months and more than one million employees registering.

In addition, we partnered with SumTotal, using technology that was adaptable, flexible and scalable, which has enabled the learning platform to develop over the years. We continue to work with our client and track adoption every month. This has provided invaluable insight into what are learners need, enabling innovative configuration and use of the learning platform.

Such a measured approach has facilitated continuous feedback, which in turn has led to improvement, raised performance and ultimately demonstrated the importance adoption plays in the creation of a successful customised learning platform.

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