LRMG Performance Agency

eLearning Enhances Performance

Posted in Article on November 27, 2014 by: Anton Cabral

The eLearning industry is currently worth nearly $6bn in the US and an estimated 77% of American companies are using online learning to develop and retain staff.

When employees are engaged and actively growing, they are committed. In South Africa where an estimated 50% of top performers within a company are continually on the look-out for new jobs, and highly-skilled applicants are sometimes few and far between, retaining valuable staff and upskilling those with potential is a wise move. Current statistics show that there are 4.6mn unemployed people in South Africa. Compounding this is an economy where most school leavers/graduates are not ready for the job market. eLearning comprises all forms of electronically-supported training. It should offer a vibrant and interactive learning platform that seeks to keep learners engaged throughout the intervention.


The eLearning training platform is fast becoming the most beneficial business tool to date. Businesses should get on board so that they don't get left behind. Africa has the highest growth rates in the world for self-paced eLearning products and services. Supply and demand for eLearning in South Africa is evolving so quickly that defining the size of the industry is no easy task. Quality eLearning, however, is simple to describe.


The dynamic nature of quality eLearning gives end-users access to knowledge when they need it, as they need it. If your staff has a need in their real work environment, they should be empowered by specific, customised solutions to satisfy that need and ultimately increase their performance. The knock-on effect of having employees actively engaged in their self-improvement is clear. Blending various methods is important to create these benchmark experiences; the use of visuals, infographics, video, gamification, and scenario-based training makes the experience memorable and appealing.


Each solution should include a wow factor to ensure the interaction is desirable. This will inspire learners to persevere which will lead to them achieving their potential. It is also important to incorporate conventional face-to-face strategies in order to ensure that learning is applied and practised. Theoretical concepts must be presented with interesting and animated screens avoiding a 'wall of words' on paper.


Obtaining high-quality eLearning content is critical to success, whether this be generic or custom built. 


Supported by cutting-edge technology, the anytime-anywhere convenience of eLearning means it can be paused and then picked up again later at the learner's/manager's discretion. 


Suitably structured learning means staff will spend less time away from their desks. Having learners receive standardised material heightens communication and synergy in the work environment. eLearning also extends one's reach immensely. In a classroom, knowledge can be shared with 20 to 40 people, for example. On a shared portal, like a learning management system, the amount of people that can benefit from standardised information is potentially limitless.


We are not a cookie-cutter factory. It is our role to improve performance and the only way to do that is to change behaviour, achieved by engaging with the audience and giving them a positive experience. Gone are the days of video lectures and electronic page turners – glorified eBook/PowerPoint presentations on steroids. Although these modes still have a place in the quick to market and promoting awareness areas, we must advocate real, quality eLearning in order to really affect change in the workplace. 

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