Rosa Parks
Rosa Parks

Rosa Parks: A Purpose. A Movement.
A Leader.

How did one person start a movement for positive change?

Rosa Parks:
A Purpose.
A Movement.
A Leader.

How did one person start a movement for positive change?

What is shaping your identity and purpose?

Rosa Parks helped initiate the Civil Rights Movement in the United States when she refused to give up her seat to a white man on a bus in Montgomery, Alabama in December 1955.

Assisted by Dr Martin Luther King Jr and supported by a community previously dependent on public transportation, Rosa Parks gained the attention of the world to give a voice to the atrocities of legalised segregation in the American South. This accomplishment would not have been achieved if it weren’t for the persona of Rosa Parks and the involvement of people who cared. And it is through this act of collaboration and standing united that Rosa Parks became known as the Mother of the Civil Rights Movement.

Rosa Parks marching for civil rights

Driving change, finding your voice, with grit and courage

Rosa Parks’ legacy shows us that we all possess immeasurable power to impact change.

Each of us has the opportunity in our ordinary, daily lives to find opportunities to make a difference. Our internal values impact our external behaviour – we should not underestimate our ability to contribute to the lives of humans in the world around us.

We learn from Rosa Parks’ experience that where we are and what we do can prompt the extraordinary. We’ll see how deeply ingrained, deliberately practised habits lead to success, and what accomplishments are possible when we establish networks around us.

“Her behaviour, rooted in her commitment to a greater cause, provided a platform for the change she desired.”

Ignite team and leadership conversations

  • What choices are we making as leaders? And how are we driving change as a culture carrier?
  • What are the opportunities? How can we stoke the flywheel for momentum?
  • How are we living into our purpose? And how are we igniting change?
  • What micro-habits and behaviours should we acknowledge and celebrate?

Format and Approach

Engage your teams in a multimedia, facilitator-led conversation on Zoom, supported with interactive moderated conversations in breakout rooms (hosted by our team of Pod Coaches).


This case study is available in a 90-minute or 180-minute online (Zoom) format.

How does it work?

  • Contact us to let us know that you want LRMG to share this case study with your team
  • We will work with you to design or customise key conversation and reflection questions
  • Participants will get a link to a pre-case study primer to complete prior to the presentation and conversation
  • Your team will receive our Habits for Performance! Toolkit as a take-away to ignite further learning and reflection

“Each person must live their life as
a model for others."
Rosa Parks

Rosa Parks on bus
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