With the acquisition of Game On Performance Solutions, LRMG is helping clients optimise customer interactions, build loyalty and drive growth.


LRMG – through its Broad-Based Black Economic Empowerment (B-BBEE) Investment firm, Pula Capital Partners – has acquired a majority stake in Game On Performance Solutions (Game On), an innovative coaching company that drives employee and management performance to enhance customer experience.

LRMG recognises that customer loyalty is harder to maintain than ever before and – despite living in a digital era – human interaction continues to play an integral part of the customer journey. The acquisition of Game On expands LRMG’s performance capabilities, enabling our clients to develop new approaches to delivering outstanding in-person customer service experiences in today’s increasingly competitive world.

Game On Performance Solutions puts the customer experience at the heart of customer satisfaction, retention and growth. Through a combination of game plan design, sports coaching methodologies and performance coaching software, its approach integrates existing performance metrics while optimising the value of client interactions.

The Game On system helps managers coach employees to master the service process so they can focus on really listening to the customer and respond with more value in client interactions. This results in improved service, a better experience and increased opportunities to up- and cross sell, while reducing contact length, repeat contacts, agent attrition, onboarding time and overall costs.

“From the outset, LRMG’s game plan has been to grow both organically and through acquisition. We’re always on the lookout for companies that are innovating in the performance space. We’re passionate about developing integrated, adaptable high-performance solutions that deliver real results and a great return on investment for our clients. We believe Game On will be a valuable player in our group and look forward to unlocking opportunities together in South Africa and further into the African continent,” says Ricky Robinson, founding member and CEO of LRMG.

About Game On Performance Solutions

Game On Performance Solutions helps improve employee and leadership performance to enhance customer experience, through game plan design, innovative sports coaching methodologies and performance coaching software. It counts many large, well-known South African businesses amongst its clients. Its homepage is:

About Pula Capital Partners

Pula Capital Partners is a black-owned private equity partner that invests in companies seeking a Black Economic Empowerment shareholder. It is a subsidiary of LRMG and its value proposition sits squarely with leveraging the value that LRMG has to offer investees. Pula Capital’s mission is to grow companies not only through B-BBEE, but also by integrating companies into LRMG’s broad client base, whilst supporting their sales efforts and business development into the broader market. Its homepage is: