All Blacks - haka
All Blacks

All Blacks! Benchmark performance

Shape teams and organisational culture

How did this team maintain an unprecedented win ratio for more than a decade?

Culture. Leadership. Habits. Execution. The ingredients that always needed to count as the final whistle blew…

Since winning the first Rugby World Cup (RWC) in 1987, the All Blacks had consistently been the top rugby side in the world, yet they were unable to claim the RWC title again for the next five tournaments. In 2007, they suffered their worst RWC defeat ever (to the French in the quarter finals).

How did a team, who by 2007 had lost five World Cup titles in a row, go on to achieve World Cup victories in 2011 and 2015, with an unprecedented win ratio over 14 years?

All Blacks

A blueprint for high performance and culture change

By changing their game plan, the All Blacks changed how the game was played. This case study takes you behind the scenes, onto the field and into the locker room, to explore how the All Blacks redefined themselves, how their actions followed suit and what the results were.

“Better People Make Better All Blacks.” Their mantra is central to exploring the team identity that takes shape as the All Blacks redesign themselves for incredible success. Leading by example, we look at the leaders and their decision to change – and we see the impact of this change cascade across the entire team. We follow their journey of building game-specific skill sets that ensure the team is able to overcome struggles, adapt, reset and improve to achieve great performance.

“Successful leaders balance pride with humility: absolute pride in performance; total humility before the magnitude of the task.”

James Kerr 

Ignite team and leadership conversations

  • How does culture and an enabling environment help teams achieve and sustain consistently superior performance?
  • How would teams benefit from empowering strong leadership, self-leadership and personal change?
  • How are biases affecting our judgment and decision making?
  • How do you respond when things go wrong or don’t go to plan?
  • What habits for high performance would help uplift team performance?

Format and Approach

Engage your teams in a multimedia, facilitator-led conversation on Zoom, supported with interactive moderated conversations in breakout rooms (hosted by our team of Pod Coaches).


This case study is available in a 90-minute or 180-minute online (Zoom) format.

How does it work?

  • Contact us to let us know that you want LRMG to share this case study with your team
  • We will work with you to design or customise key conversation and reflection questions
  • Participants will get a link to a pre-case study primer to complete prior to the presentation and conversation
  • Your team will receive our Blue Head/Red Head! Toolkit as a take-away to ignite further learning and reflection

“A fresh perspective on how powerful culture is in winning organisations."

All Blacks
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