Rosa Parks: A Purpose. A Movement. A Leader.

Live your life to make a difference and enable change to be enacted around you. This case study asks: How did one person start a movement for positive change?

What is shaping your identity and purpose?

Rosa Parks helped initiate the Civil Rights Movement in the United States when she refused to give up her seat to a white man on a bus in Montgomery, Alabama in December 1955.

Assisted by Dr Martin Luther King Jr and supported by a community previously dependent on public transportation, Rosa Parks gained the attention of the world to give a voice to the atrocities of legalised segregation in the American South. 

This accomplishment would not have been achieved if it weren’t for the persona of Rosa Parks and the involvement of people who cared. And it is through this act of collaboration and standing united that Rosa Parks became known as the Mother of the Civil Rights Movement.

Driving change, finding your voice, with grit and courage

Rosa Parks’ legacy shows us that we all possess immeasurable power to impact change.

Each of us has the opportunity in our ordinary, daily lives to find opportunities to make a difference. Our internal values impact our external behaviour – we should not underestimate our ability to contribute to the lives of humans in the world around us.

We learn from Rosa Parks’ experience that where we are and what we do can prompt the extraordinary. We’ll see how deeply ingrained, deliberately practised habits lead to success, and what accomplishments are possible when we establish networks around us.

“Her behaviour, rooted in her commitment to a greater cause, provided a platform for the change she desired.”

Ignite team and leadership conversations

  • What choices are we making as leaders? And how are we driving change as a culture carrier?
  • What are the opportunities? How can we stoke the flywheel for momentum?
  • How are we living into our purpose? And how are we igniting change?
  • What micro-habits and behaviours should we acknowledge and celebrate?

Format and Approach

Engage your teams in a multimedia, facilitator-led conversation on Zoom, supported with interactive moderated conversations in breakout rooms (hosted by our team of Pod Coaches).


This case study is available in a 90-minute or 180-minute online (Zoom) format.

How does it work?

  • Contact us to let us know that you want LRMG to share this case study with your team
  • We will work with you to design or customise key conversation and reflection questions
  • Participants will get a link to a pre-case study primer to complete prior to the presentation and conversation
  • Your team will receive our Habits for Performance! Toolkit as a take-away to ignite further learning and reflection

“Each person must live their life as a model for others.” – Rosa Parks

Are you interested in moving your people?

Fill in the form below and we will give you access to this exciting resource

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Fill in the form below and we will give you access to this exciting resource

Fill in the form below and we will give you access to this exciting resource.

Fill in the form below and we will give you access to this exciting resource

Fill in the form below and we will give you access to this exciting resource

Fill in the form below and we will give you access to this exciting resource

Fill in the form below and we will give you access to this exciting resource

Fill in the form below and we will give you access to this exciting resource


Career Dreams

Fast track career growth in the new world of work:

Certified learning paths that build relevant skills and competencies

Invigorate your skills development offering:

University-certified online and blended short learning courses

Rapidly improve your scorecard metrics:

B-BBEE (South Africa) and other scorecard solutions

Trusted certification:

Digitally enabled learning solutions supported by dedicated teams of Wits, Queen's University Belfast, UFS and GIBS academics and experience managers

Real-world scarce skills training for youth:

Find, recruit and custom train youth to your demand-led specs, getting them work-ready and employable


We find the talent, match personalities and abilities to your culture fit, and then train them to meet your digital skills needs

Comply with your B-BBEE, transformation and skills levy agenda:

Rapidly improve your scorecard metrics: create a talent pipeline for 4IR, ICT and Tech-future Skills

Work-ready graduates and interns:

We find the candidates (or you find them). We train them to use your technology and digital systems within the defined roles


Sales and Unlock Customer Value

Discover why your customers buy what they buy:

Learn to meet customers’ social, emotional and functional requirements

Activate and strengthen sales team engagement:

Digital sales activation challenges

Cultivate a performance-based sales culture:

Sales leadership and culture solutions

Mobilise the right sales strategy:

Sales strategy validation and optimisation

Accelerate sales pipelines and spark growth:

Customer-centric sales strategy

Grow and sustain critical sales capabilities:

Digital learning content for Sales


People Productivity

Engage for sustainable high performance:

Human capital strategy, learning strategy and transformation

Future-fit your organisation for success:

Learning and talent assessments, talent management and people balance sheet planning

Connect learning journeys to performance outcomes:

Onboarding, talent development and learning mapped to your individual and company needs

Move the needle on learning experiences:

Smart learning and talent experience platforms, tools and digital learning assets

Upskill people with new digital smarts:

Digital learning content (customised or plug-and-play)


A Performance Culture

Talent management:

Make better future-fit data-driven decisions for your talent and organisation

Strategy and change:

Inspire your people to change and ignite their passion to deliver business results

Leadership and culture:

Enable your leadership teams to create their unique brand and to build new high-performance habits and behaviours

Digital transformation:

Enable people processes through digital technologies that transform performance

Talent assessments:

Better understand your people's strengths and your team’s productive habits to compete and win

Performance enablement:

Create a culture of feedback that actively measures performance


Leadership Perspectives

Establish a high-performance culture:

Interactive multimedia inspirational stories

Unlock new thinking and shift mindsets:

More than 13 intriguing true stories of high performance

Empower leaders and teams:

Expertly facilitated moderated conversations

Build new habits for high performance:

Smart toolboxes to activate habits for success