Employer Brand and
Employee Value Proposition

Your people are part of your competitive advantage, their experience should be too.

Customers choose where to invest their money, time and loyalty. Your people make the same choice with their skills, energy and commitment. That choice shapes attraction, retention and performance.

Businesses that effectively deliver on their EVP can decrease annual employee turnover by just under 70% and increase new hire commitment by nearly 30%.

- Gartner

Our clients that trust in us

Build a promise people want to be part of

The strongest employer promises don’t start with what you want to say or what feels ‘right’. They start with understanding what matters to the people you need and what makes your organisation worth choosing. We help you uncover what matters, shape a distinctive employer promise and connect it to the experience people actually have.

Understand what matters

Listen. Explore. Discover what matters. Uncover what different people value, need and expect and where your organisation has a genuine opportunity to stand apart.

Define what you stand for

Turn insight into a promise people can believe in. Create a clear promise that captures what makes your organisation distinctive and gives people a compelling reason to choose you.

Make it real

A promise only matters when people experience it. Connect your EVP to the moments that matter - shape journeys, experiences and everyday interactions so people can see, feel and believe what you stand for.

See where your employer promise can grow stronger.

Any of these feel too close for comfort?

We need to give people a stronger reason to choose us, and keep choosing us.

We need to stand out more clearly in a competitive talent market.

Different teams are telling different stories about what it’s like to work here.

The employee experience does not always live up to the promise we make.

Our EVP no longer fully reflects where the organisation is heading

Is the experience you promise, and the reality compelling enough to earn your people’s trust?

Explore how a strong EVP turns promise into experience, and experience into impact.

The grass isn’t always greener on the other side. It’s greener where you water it.

A strong EVP helps people see what’s great and how to get involved.

Sally Acton, Chief Experience and Innovation Officer, LRMG SA

A strong EVP helps people see what’s great and how to get involved.

Your employer brand should feel recognisable wherever people encounter it, while staying relevant to the people experiencing it. We help you protect what makes your promise distinctive and adapt how it comes to life across countries, cultures, roles and workforce groups.

Employer Brand

Build an employer brand that attracts the right talent

Help the right people see where your organisation is going and why they should be part of it. Bring together employee insight, future workforce needs, business direction and what sets you apart to shape a distinctive employer position and story people can recognise, believe and share.

Best times to use:

You need a distinctive employer position in a competitive or changing talent market
Recruitment and employee communication are telling different stories across roles, regions or business units
You need one clear employer position that can flex across countries, languages and workforce groups
A merger, growth phase or strategic shift has changed what you need to stand for as an employer

A credible EVP gives your employer brand something real to stand on. See how it can support workforce readiness, attraction, retention and the capabilities your organisation needs next.

Employee Value Proposition

Build an EVP people value

Set clear expectations for what people can expect from you and what you expect in return. Employee insight and persona mapping reveal what different groups value, helping you define the promise and messages that matter to them. Employee journeys show where that promise is reinforced or falls short.

Best times to use:

You want an EVP that reflects what different employee groups value now
Leaders need to align what the organisation offers, expects and can genuinely deliver
You want to move beyond pay and benefits to culture, growth, flexibility, purpose, inclusion and wellness
Your EVP needs to feel more relevant across different countries, roles or workforce groups
The promise needs to show up more clearly across attraction and everyday employee experience

Why your organisation needs an EVP

A credible EVP gives your employer brand something real to stand on. See how it can support workforce readiness, attraction, retention and the capabilities your organisation needs next.

Employee Wellness

Build a trusted, accessible employee wellbeing strategy

Make wellbeing support easier to understand, trust and use. Connect the support you offer with different workforce needs, access realities and communication, so wellness becomes visible proof that your promise of care and support is real.

Best times to use:

You want to connect scattered wellness activities around one clear strategy and outcome
Employee assistance or wellness services need stronger awareness, trust, access or participation
Different workforce groups need relevant communication, access routes or forms of support
Wellness is part of your EVP and needs to feel credible in everyday employee experience
You need practical wellness or burnout toolkits, learning, coaching or sentiment tracking

A habit-based content pack for wellbeing and personal growth

Why it is useful:

Explore a 12-month content pack designed to help employees build healthier routines through useful content, reflection, nudges and ongoing reinforcement.

EVP Workshops, Activation and Toolkits

Activate your EVP with clear messages, aligned leaders and practical tools

Focused EVP workshops help you test what resonates, align leaders and equip managers, recruiters and communicators with clear messages, launch support and ready-to-use tools. The result is an employer promise people can recognise before and after they join.

Best times to use:

You need focus groups, persona workshops or employee validation before finalising your EVP
You need a facilitated way to build leadership alignment before launch
Recruiters, managers and communicators need practical guidance for using the EVP consistently
You are preparing to launch or relaunch an employer brand or EVP
Different groups need relevant messages and proof without losing one clear core
Your existing EVP needs stronger activation across recruitment, onboarding, leadership communication or wellness

Got an EVP challenge? Let’s shape it.

Why it is useful:

Put one live employer promise challenge on the table, bring the right people into the room and leave with a clearer promise your teams can start activating.

Explore more

Discover how Strengthscope can empower your organisation, explore our latest content now!

Strengthscope Overview

Strengthscope is a strengths assessment tool that helps people identify their strengths and how to use them to their advantage …

Strengthscope Infographic

Strengthscope is a strengths assessment tool that helps people identify their strengths and how to use them to their advantage …

Strengthscope Report

Strengthscope is a strengths assessment tool that helps people identify their strengths and how to use them to their advantage …

TESTIMONIALS

One clear promise, relevant across different workforce realities

Across South Africa and other African countries, the same employer promise may need to work across different languages, roles, locations and expectations. LRMG helps protect the core while adapting the evidence, language and experiences that make it meaningful locally.

“Working with the team helped us hear different perspectives, focus on what really mattered, and bring our shared vision to life in the way we work together.”

Team MemberLarge South African Financial Service Organisation

Connect the wider Talent Experience solutions

Employee Experience Strategy

Connect employee insight with the moments that matter, then turn what you learn into a more interconnected experience people can see, feel and act on.

Inclusion
and Culture

Create the conditions for belonging, contribution and opportunity.

Ready to make your
employee promise
matter?

Shape a stronger employer brand, refresh your EVP or close the gap between promise and experience.

Fill in the form and let’s start the conversation.

Frequently asked questions (FAQs)

How do we know if our employee value proposition is still credible?

Your EVP may need attention when employees no longer recognise the promise, different groups describe the offer differently or attraction and retention messages feel generic. LRMG compares employee evidence, business direction and market context to show what remains true, what has lost relevance and where the experience needs strengthening.

What is the difference between employer brand and employee value proposition?

An employee value proposition defines what people can expect from the employment relationship and what the organisation expects in return. Employer brand is how candidates, employees and the wider market understand and experience that promise. An employer brand becomes credible when everyday experience backs up the EVP.

Should our EVP reflect who we are now or where we are going?

It needs to do both. A credible EVP must be grounded in what employees recognise today, while supporting the culture, capability and talent the business will need next. Employee insight, business strategy and talent-market evidence help distinguish an ambitious promise from one the organisation cannot realistically deliver.

How can one EVP work across different countries and workforce groups?

Start with one clear core, then test how it lands across countries, roles and workforce groups. The promise can stay consistent while the proof, language, benefits emphasis and activation adapt to different workforce and local realities.

Can we refresh our EVP without going through a full employer rebrand?

Yes. A full employer rebrand is not always the right starting point. You may need focused research, refreshed EVP pillars, stronger employee personas, clearer audience messages or better activation behind an existing promise. LRMG helps you begin where relevance or credibility will gain the most.

How should we measure employer brand and EVP effectiveness?

Measure the outcome the employer brand or EVP is expected to support. Useful signals may include candidate quality, offer acceptance, employee recognition of the promise, retention, advocacy, wellness participation and differences between workforce groups. The measures should show whether the promise is attracting attention and remaining credible in practice.

Your people are part of your competitive advantage, their experience should be too.

Build a promise people want to be part of

Understand what matters

Define what you stand for

Make it real

Any of these feel too close for comfort?

Is the experience you promise, and the reality compelling enough to earn your people’s trust?

The grass isn’t always greener on the other side. It’s greener where you water it. A strong EVP helps people see what’s great and how to get involved.

A strong EVP helps people see what’s great and how to get involved.

Build an employer brand that attracts the right talent

Build an EVP people value

Build a trusted, accessible employee wellbeing strategy

Activate your EVP with clear messages, aligned leaders and practical tools

Explore more

Strengthscope Overview

Strengthscope Infographic

Strengthscope Report

One clear promise, relevant across different workforce realities

Connect the wider Talent Experience solutions

Employee Experience Strategy

Inclusion and Culture

Ready to make your employee promise matter?

Frequently asked questions (FAQs)

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IGNITE

Career Dreams

Fast track career growth in the new world of work:

Invigorate your skills development offering:

Rapidly improve your scorecard metrics:

Trusted certification:

Real-world scarce skills training for youth:

Learnerships:

Comply with your B-BBEE, transformation and skills levy agenda:

Work-ready graduates and interns:

GROW

Sales and Unlock Customer Value

Discover why your customers buy what they buy:

Activate and strengthen sales team engagement:

Cultivate a performance-based sales culture:

Mobilise the right sales strategy:

Accelerate sales pipelines and spark growth:

Grow and sustain critical sales capabilities:

INSPIRE

People Productivity

Engage for sustainable high performance:

Future-fit your organisation for success:

Connect learning journeys to performance outcomes:

Move the needle on learning experiences:

Upskill people with new digital smarts:

NURTURE

A Performance Culture

Talent management:

Strategy and change:

Leadership and culture:

Digital transformation:

Talent assessments:

Performance enablement:

SHIFT

Leadership Perspectives

Establish a high-performance culture:

Unlock new thinking and shift mindsets:

Empower leaders and teams:

Build new habits for high performance:

The grass isn’t always greener on the other side. It’s greener where you water it.

A strong EVP helps people see what’s great and how to get involved.

Inclusion
and Culture

Ready to make your
employee promise
matter?